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Who's who in ACE

ACE Committee Members
Sharon Douglas, Chair
Shona Keith

Mark O'Connor
Jon Bunting
Joe Clark
Tracey Coyne
Tracey Hart
Martin Hoskins
Adrian Hughes
Adele Nash

ACE Executive
Trevor Collier, Secretary
Chris Collins, Head of Marketing

ACE Trustees
Mike Newman
Adrian Smith
Len Stall


ACE Committee Members


Sharon Douglas

ACE Committee, Chair

Having spent nearly 20 years in newspaper and magazine circulation I am delighted to say that I am certainly no expert ….every day I learn something new.

As Group Circ and Marketing Director for the National Magazine Company, I surely must have one of the best jobs in town. NatMags is really quite a special company.

Before NatMags, I spent the majority of my career at the Mirror (now Trinity Mirror). What an adrenalin rush that was! The highs and lows of Dianagate… the stream of editors who scared the living daylights out of me (but became great friends in time).  There were other jobs in between but these two are my favourites.

Of course I have ACE to thank for 20 wonderful years. The call from the Mirror came the day after I won ACE’s “Outstanding Young Achiever” Award.
I have also always remembered the words that Alan Thompson said when he won the ACE “Lifetime Achievement” Award many years ago. He said “whatever you do in this industry, don’t forget to stop and smell the flowers from time to time”.  Simple and very lovely.

Outside work, my flowers take the form of live music indie, rock, summer festivals and even a little punk now and again. And my ambition in life?? To get back to having pink hair just as I did in my teens!

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Shona Keith

ACE Committee, Treasurer

My career started out training in Chartered Accountants office in Aberdeen what seems many years ago (!) and then moved down in 1990 to the South East as Financial Controller/General Manager for an Oil Service Company, whose head office was originally up in Aberdeen, the Oil Capital of Europe.

I joined the Rubin Group in New York in 1996 involved setting up the London office and working over in US, and have now owned Focusmedia since its inception in 1998. 

Focusmedia Global represent The New York Times for International Sales and Distribution in Europe and the Middle East.  

Focusmedia International provides both a "direct to retail" service within Central London, importer providing wholesale distribution within the UK and limited distribution to non-traditional outlets.

I have been on the ACE Governing Committee for 4 years and am currently Treasurer.

With work and a lovely daughter who just started school, time for other interests are somewhat limited, but always time free for the wonderful, infamous ACE functions!!!!!!

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Mark O'Connor

Divisional Director, CEVA Newsfast

ACE Committee

I have worked in logistics and distribution since leaving school, the last 23 years has been with CEVA Newsfast (formerly TNT).

During my time with CEVA I have covered many roles in operations and sales based at locations from Southampton, Surrey,  London and now Leicestershire.

The publishing logistics supply chain is a thoroughly enjoyable and constantly challenging arena to work in (I am still here after 23 years which must prove this, either that or I harbour sadistic tendencies!).

I have also been a committee member of ACE for the over 4 years and am currently Chairman for 2008.

I am not aware of another industry where competitors engage, socialize and integrate as well as they do at the ACE events, which makes working in the industry very rewarding at times.

Other interests include: Football ('Playing' career now over after rupturing achilles tendon this year), Season ticket holder Chelsea FC.

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Jon Bunting

Commercial Director

ACE Committee Member

Jon Bunting joined the WH Smith News business as a graduate recruit in 1994. Between 1994 and1999 he held various sales and marketing managerial roles before being appointed Trade Marketing Director in 2001.

On August 31 2006 WH Smith News & WH Smith Retail demergered and Smiths News PLC was formed. At this point Jon became the Commercial Director. Aged 34.

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Joe Clark

ACE Committee Member

Biography not supplied.

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Tracey Coyne

ACE Committee Member

Biography not supplied.

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Tracey Hart

National Sales Manager

ACE Committee Member

I have been employed by Associated Newspapers for the past 2.5 years as National Sales Manager responsible for the sales and marketing team.

This is my first taste of the newspaper world having spent my career to date in FMCG companies such as Cadburys, General Food and Polaroid.

Within 2 months of joining Associated I was fortunate to be invited to join the first ACE Ashridge Programme. This enabled me to gain a fast track knowledge of the industry and also to network with people from the world of Wholesale, Magazines and Newspapers.

I am looking forward to joining the ACE committee to become more involved in many of their great ideas to bring the industry together.

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Martin Hoskins

Trade Marketing Director for BBC Magazines

ACE Committee member

Martin Hoskins is Trade Marketing Director for BBC Magazines a division of BBC Worldwide, the commercial arm of the BBC.

BBC Magazine is the third largest consumer magazine publisher in the UK selling almost one hundred million copies every year.

Martin has extensive experience of the news trade industry working in both distribution and publishing.

He has worked for BBC Magazines for 7 years in a number of roles. He started his career at BBC Magazines as Head of Retail Marketing then moved into a Head of Circulation role before taking up the position of Trade Marketing Director.

Prior to working at BBC Magazines , Martin spent 5 years at the distributor Frontline, in a variety of multiple retailer facing roles. He joined as a Regional Sales Manager before moving into a National Account Manager role and then as a Channel Controller.

Martin started his career in the fmcg industry working for Rank Hovis McDougall. He joined as a graduate trainee, as a sales territory manager, and spent 7 years in a number of commercial sales roles.

Martin is married with one son and enjoys any spare time he gets trying to hone his swing on the golf course.

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Adrian Hughes

IPC Circulation Director, Marketforce

ACE Committee Member

Adrian Hughes is Group Circulation Director for IPC Media, one of the largest magazine publishers in the UK and part of Time Warner.

Adrian has extensive experience within the Newstrade industry & 10 years experience within Marketforce; prior to joining Marketforce Adrian worked in a number of circulation roles at publisher D.C.Thomson & Co Ltd and prior to that with wholesaler, Smiths News.

Adrian joined Marketforce in 1997 where he spent 3 years within the Retail Sales team working with some of the leading UK retailers before joining the Independent Publisher Group as Group Circulation Manager in 1999 managing leading blue-chip publisher clients before taking up a position in the IPC circulation team.

Adrian served as Deputy Circulation Director for IPC before his appointment to Group Circulation Director in 2006, where his team work alongside the IPC publishing groups to create circulation strategies for each of the IPC brands in order to meet all aspects of the company's objectives.

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Adele Nash

Higgs International Ltd/DHL

ACE Committee Member

After working for UK distributors Comag and Seymour from 1986 - 1995, as an account handler on UK and imports, I took a natural career break (one daughter almost 15!), then joined WWMS Inc as European territory manager and later managed the export department in the USA.

In May 2008 I joined Business Week European edition as newsstand manager for Europe, Middle East and Africa, until its closure in December 2005.

In April 2006 I joined Higgs where I am currently Publisher Account Manager.

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ACE Executive


Trevor Collier

ACE Executive, Secretary


Christopher Collins

Head of Marketing, ACE

ACE Executive

I come from a publishing background, having spent some twenty-five years working for The Economist, the last twelve, until 2005, as International Circulation and Marketing Director.

The early part of my career was spent in advertising sales and latterly, in addition to my role with ACE, I run my own media consultancy and fulfil a number of media and copyright related roles.

I also fulfil a number of conservation and environment positions including Deputy Chairman of the Durrell Wildlife Conservation Trust and several voluntary positions with the Hampshire Wildlife Trust.

My interests include, bird watching, rugby union, walking and oil painting.

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ACE Trustees


Mike Newman

ACE Trustee

Mike took up a degree in physics, but never took up the subject as a career.  He is also a graduate of the Institute of Marketing.

His first job in marketing was with Rank Hovis McDougal, but he soon changed to Media. 

Subsequently he worked for Thomson Regional Newspapers, AGB on television audience measurement, HTV, British Posters and then joined Associated Newspapers just prior to the closure of the London Evening News. 

He was part of the founding team which launched The Mail on Sunday in 1982 and then headed the Joint Circulation Department, handling the Daily Mail and The Mail on Sunday in 1990. 

He started third party distribution of newspapers and magazines and he founded the High Speed Bagging Company – HSBC – Associated Newspaper’s polybagging company. 

He was appointed Group Circulation Director in August 2001, with responsibility for circulation for all of Associated’s titles. He has played a leading role in industry matters in recent years. 

He was Chairman of the Association of Circulation Executives (ACE) in 1991 and has been Chairman of the Newspapers Publishers Association (NPA) Circulation Executive sine May 1992.

He currently represents the NPA on JIG.

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Adrian Smith

Chairman ANMW

ACE Trustee

Adrian has spent 44 years in the magazine and newspaper industry in the UK.

He worked for 42 of those years with WH Smith on the wholesale business, now SmithsNews, and was Commercial Director for the latter part of that time having spent the earlier years managing a variety of wholesale locations and central functions.

He has been Chairman of the ANMW (Association of Newspaper and Magazine Wholesalers) for the last 2 years.

Adrian has been on the Governing Committee of ACE (Association of Circulation Executives) and a Trustee for the last 3 years.

He is also Non Executive Chairman of WWMD Ltd (World Wide Magazine Distribution) and a member of the WH Smith/SmithNews Pension Board.

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Len Stall

Managing Director, Allcom Media

ACE Trustee

Leonard Stall was born in London and educated at The Haberdashers’ Aske’s School in Elstree, Hertfordshire.

He has a degree in Economic History from the University of Birmingham, and is also a Press Fellow of Wolfson College, Cambridge.

Leonard moved to Brighton in 1989. He launched (and subsequently sold) two well-known local magazines - the Source, and Brighton & Hove Life - during his time as managing director of Medialab, as well as the local edition of the Metro daily commuter newspaper.

After a career spanning various types of media, ranging from customer publishing and graphic design to radio programming, he is now managing director of London-based Allcom Media, with a portfolio of non-executive directorships.

He is also acting as an interim Director of Enterprises for Reader’s Digest.

Leonard has recently ‘retired’ after serving a three-year term as chairman of the Sussex branch of the Institute of Directors, and also sat on the IoD’s Regional Committee for the South East.

Outside of the working environment, he is a passionate Chelsea supporter, and a part-time author – two biographies of England rugby players, Phil de Glanville and World Cup star Mike Catt, and the best-selling Good Condom Guide. Yes it’s true!

Leonard is married with two sons, and is now a weekly commuter between London and Angers, France, where he is based with ‘Famille Stall’.

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