11 Students split into three syndicates sought to present answers to the following topics
- •”What kind of retail network do we need for newspapers and magazines so that we can adapt to changing shopper habits?”
- “How do we stitch digital and print together into a multi-channel strategy to sell more newspaper and magazine product?”
- “How will the current Newstrade supply chain have to evolve to meet the changing needs of publishers, retailers & consumers?”
Course director Jim Bilton (Wessenden Marketing) described the presentations from all the syndicates as very high both in terms of content and presentation skills; however after all the audience votes were counted…………
Our Winning Syndicate
“How will the current Newstrade supply chain have to evolve to meet the changing needs of publishers, retailers & consumers?”
Comprising
Paul Dawson
Simba Chigwada
Christina Dillon
Tauheed Patel
Our thanks
Once again this highly regarded program was only possible through the generous support of our module hosts; Smith News – Menzies Distribution – Gold Key Media – NewsPrinters – Seymour – Magazine Heroes – Trinity Mirror – JYL – Big Wheel Consultancy – Trinity Mirror – Tesco – National Federation of Retail Newsagents – Jellyfish – Dennis Publishing – Time Out
Photos Available Now
We have uploaded all the photos of the day to our the Ace website. You can view these, if you would like a high resolution image, please note the number and ask us we’ll be happy to send through. mark.farris@acecirculation.com