Focused on best practice & case studies
Each delegate attending the Subscription Workshop will be inspired by real-life examples of work from a variety of publishers across a selection of different publications and sectors.
Attendees will come away with practical ideas for improving their existing campaigns, new ideas to consider testing, as well as checklists to use in their day-to-day marketing activities.
Sessions will cover:
- Making the most of both traditional and new routes to market
- The challenges and opportunities of collaboration, marketing technologies and subs operations
- What good looks like – how to benchmark, evaluate, plan and test
Highly experienced subscription marketers will moderate each session, with two to three Marketing Managers providing case studies, and talking through best practice, their latest innovations, plus issues to watch out for in relation to resourcing, implementation and integration. The sessions will wrap-up with speakers highlighting what they have learnt from each other and there will be time for questions from the floor.
If you are new to subscription marketing or seeking to enhance your skills, this Subscription Workshop is not to be missed.
Our sincere thanks to our Workshop Sponsor HH&S
The INSPIRE subscriptions programme is a partnership with key industry experts to deliver best practice across a number of key elements of the subscription model
8.15am – 8.45am Registration & Refreshments
8.55am – 9.00am WELCOME
Chair: Carola York, Industry Head, Publishing, Jellyfish.
9.00am – 9.45am IN-MAGAZINE AUDIENCES
What does In-Magazine cover? How important is it in the marketing mix? How do you get the best out of it?
Moderator: Sharon Todd, Marketing Director, Magazine & Memberships, Future
10.00am – 10.45am EMAIL & SOCIAL AUDIENCES
What’s working in Social and Email for subscriptions? What does good look like in 2019?
Moderators: Abi Spooner, Chief Customer Officer, Dennis Publishing & Helen Ward, Subscriptions Director, Immediate Media
10.45am – 11.00am Coffee Break
11.00am – 11.45am TESTING & MEASUREMENT
What’s the best way to structure an effective test? How do you measure a customer journey that can start offline and finish online? What KPIs should you be tracking?
Moderator: Seema Kumari, Digital Marketing & CRM Director, Hearst Magazines
11.45am – 12.00am Q & A
12 noon Finish
The event will finish in time to allow delegates to attend the ACE Christmas Lunch which starts immediately after the Workshop. The lunch is THE Annual Event where the whole industry meets, networks and celebrates. Tables and places can be booked at https://www.acecirculation.com/events/
HH&S newspaper and magazine subscription fulfilment and marketing, supports the ACE Inspire training program.
HH&S provides publishers with a unique multi-channel fulfilment platform managing postal, retail vouchers, home delivery, digital and bundle subscriptions. Constantly innovating HH&S is working with both newspaper and magazine publishers to offer a new flexible retail voucher subscription solution.
Ticket Prices & Booking
Subscriptions Workshop | 4th December 2019 | Grosvenor House Hotel |London
Single Delegate …………………………………£99.00
Group of 3 from same company ………£267.00 (10% discount)
Group of 5 from same company ………£395.00 (20% discount) ONLY available via INVOICE option below
All prices subject to VAT at current rate
Online (paying by Credit Card)
Either: For those already registered with ACE: LOGIN at www.acecirculation.com/login/
Or: For those not yet registered with ACE: REGISTER at www.acecirculation.com/login/
Then go to https://www.acecirculation.com/events/
Click on the Subscription Workshop link
Select how many tickets you wish to order and complete the online payment process
Email email@example.com stating how many tickets you wish to order and who needs to be invoiced. Due to limited spaces, places can only be confirmed once full payment of the invoice has been received by ACE.
If you have any questions regarding this programme please do get in contactPlease log in or register to book tickets to this event.