Inspire Subscriptions Workshop

Grosvenor House Hotel Park Lane,
4th December 2019

The INSPIRE subscriptions programme is an exciting look into the subscriptions model. Delegates will benefit from access to highly experience professionals tackling the core elements of the model with clarity and vision. If you are new to the industry or seeking to enhance your skills this programme is not to be missed.

Focused on best practice & case studies

Each delegate attending the Subscription Workshop will be inspired by real-life examples of work from a variety of publishers across a selection of different publications and sectors.

Attendees will come away with practical ideas for improving their existing campaigns, new ideas to consider testing, as well as checklists to use in their day-to-day marketing activities.

Sessions will cover:

  • Making the most of both traditional and new routes to market
  • The challenges and opportunities of collaboration, marketing technologies and subs operations
  • What good looks like – how to benchmark, evaluate, plan and test

Highly experienced subscription marketers will moderate each session, with two to three Marketing Managers providing case studies, and talking through best practice, their latest innovations, plus issues to watch out for in relation to resourcing, implementation and integration. The sessions will wrap-up with speakers highlighting what they have learnt from each other and there will be time for questions from the floor.

If you are new to subscription marketing or seeking to enhance your skills, this Subscription Workshop is not to be missed.

Our sincere thanks to our Workshop Sponsor HH&S


The INSPIRE subscriptions programme is a partnership with key industry experts to deliver best practice across a number of key elements of the subscription model

8.15am – 8.45am                          Registration & Refreshments
8.55am – 9.00am                         WELCOME

Chair: Carola York, Industry Head, Publishing, Jellyfish.

9.00am – 9.45am                         IN-MAGAZINE AUDIENCES

What does In-Magazine cover? How important is it in the marketing mix? How do you get the best out of it?
Moderator: Sharon Todd, Marketing Director, Magazine & Memberships, Future

10.00am – 10.45am                    EMAIL & SOCIAL AUDIENCES

What’s working in Social and Email for subscriptions? What does good look like in 2019?
Moderators: Abi Spooner, Customer Strategy Officer , Dennis Publishing & Helen Ward, Subscriptions Director, Immediate Media

10.45am – 11.00am                    Coffee Break
11.00am – 11.45am                    TESTING & MEASUREMENT

What’s the best way to structure an effective test? How do you measure a customer journey that can start offline and finish online? What KPIs should you be tracking?
Moderator: Seema Kumari, Digital Marketing & CRM Director, Hearst Magazines

11.45am – 12.00am                     Q & A
12 noon                                            Finish

The event will finish in time to allow delegates to attend the ACE Christmas Lunch which starts immediately after the Workshop. The lunch is THE Annual Event where the whole industry meets, networks and celebrates. Tables and places can be booked at

Our Sponsor

HH&S newspaper and magazine subscription fulfilment and marketing, supports the ACE Inspire training program.
HH&S provides publishers with a unique multi-channel fulfilment platform managing postal, retail vouchers, home delivery, digital and bundle subscriptions. Constantly innovating HH&S is working with both newspaper and magazine publishers to offer a new flexible retail voucher subscription solution.

Ticket Prices & Booking

Subscriptions Workshop | 4th December 2019 | Grosvenor House Hotel |London


Single Delegate …………………………………£99.00
Group of 3 from same company ………£267.00 (10% discount)
Group of 5 from same company ………£395.00 (20% discount) ONLY available via INVOICE option below

All prices subject to VAT at current rate



Please look out for notifications about further workshops early in the New Year

Online (paying by Credit Card)
Either:                             For those already registered with ACE: LOGIN at
Or:                                    For those not yet registered with ACE: REGISTER at

Then go to
Click on the Subscription Workshop link
Select how many tickets you wish to order and complete the online payment process

Email stating how many tickets you wish to order and who needs to be invoiced. Due to limited spaces, places can only be confirmed once full payment of the invoice has been received by ACE.


If you have any questions regarding this programme please do get in contact


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