Gold Key Media and The AICR Association join forces for London to Amsterdam bike ride in support of industry charity “Hospitality Action”.

22nd August 2016
Specialist media distributor, Gold Key Media and Hotel industry body, The AICR Association have joined forces to take on the enormous challenge of cycling from London to Amsterdam in support of two key charities – Hospitality Action and Children With Cancer UK.


The team of 34 riders and support crew will be taking part in the 300+ mile trip during the August Bank Holiday weekend.
Nine members of the Gold Key Media team will be joined by representatives from The AICR Association, The Golden Keys Association and The Housekeepers Association. Riders include Oliver Milne Watson from The Beaumont, Paula McMinn from The Savoy, Patrick de la Mar from The Royal Garden, Marie Bellman from The Mandarin Oriental, Harriet Henderson from Gleneagles, Pru Parkes from The Corinthia, Duncan Couper from Portico and Susan Craig from Rapport.
The team will also include riders from the publishing industry including Dave Martin from Newsweek, Ken Moreton from Shortlist, Vincent Fan from China Daily and Gethin Thomas from ABC


The team really need YOUR support and are offering incredible raffle prizes. How could you fail to be impressed with the following prizes on offer?

Raffle poster – One Page >

Please do support by clicking on the link below >

Chris Horn, Managing Director of Gold Key Media “Last year we created this event by cycling from London to Paris and raising £17,000 for Cancer Charities. The event was such a great success for very worthwhile causes. We have now decided to make it an annual and combined industry event. This year’s trip is longer and more challenging. We have doubled the amount of riders and plan to raise lots more money for Hospitality Action and Children with Cancer UK as a consequence. Our relationship with these hoteliers is key for our publishing clients who are looking to engage with exclusive audiences. This is a fantastic way for us all to get together, have some fun, network and raise money for some great charities.GKML Pedal

more about Gold Key Media >

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