Those supporting the initiative included: The Daily Mirror, Smiths News, Menzies Distribution, Mail Newspapers, Intermedia, Newtrade Media, Frontline, Seymour and Willis News.
Mike Mirams CEO for NewstrAid said; “We cannot thank the companies who supported this initiative enough. It is a wonderful example of industry collaboration at time when some of our colleagues need it most. The response to the hampers from our beneficiaries has been absolutely fantastic. This small gesture has put huge smiles on the faces of hundreds of people who are in isolation or shielding during these difficult times.”
He added: “Since last week, emails, calls and letters of thanks to the industry have been pouring into NewstrAId from hundreds of beneficiaries across the UK showing how a little kindness goes a long, long way.”
A selection of messages from beneficiaries:
“Thank you so much for the hamper. It was not only a welcome bonus to my food cupboard but after having to shield for about 3 months now it really gave me a boost at just the right time”“Thank you so much for the hamper, I have been in hospital so it was the perfect pick me up, feels like Christmas again”“What a wonderful surprise to receive that wonderful Hamper just when the lockdown is really starting to bite”“Thank you so, so much for the hamper, it is much appreciated. I was feeling really down and lonely and it put a massive smile on my face!””
The NewstrAid Benevolent Fund has been in existence for over 180 years. It was founded in 1839 by, amongst others, Charles Dickens, to provide welfare for the desperately poor newspaper street sellers of London. NewstrAid has since expanded to cover the whole of the UK and everyone involved in the retailing, wholesaling, distribution and circulation of newspapers and magazines, and their immediate dependents.