Headed up by Jellyfish Publishing’s managing director Carola York, Jellyfish CoNNect will sit within the Jellyfish Group but will operate as an independent business division. The management team will also comprise technical director Adam Osborn, strategic development director Patrick Knight and operations director Claire Martin.
The merger also brings together the consumer facing ecommerce sites magazine.co.uk and Pocketmags.com. Through these two market leading websites, publishers can promote and sell their print and digital subscriptions to a global audience.“Jellyfish CoNNect aims to be a one-stop shop for publishers, offering the best in digital marketing, digital publishing software and digital sales reporting and analysis.
Clients will be able to publish digital editions across all devices and platforms, gain detailed insights into their reader’s habits and usage, and use this invaluable insight to feed into their digital marketing strategy to further boost subscription sales.
The new business will be able to meet the needs of both large and small publishers, across B2B and consumer titles in the UK and internationally.”