Executives at a slew of publishers, including Condé Nast, Meredith and Hearst, say COVID-19 hoarding actually helped boost March sales as shoppers looking to buy whatever they might need to shelter in place added glossies into their carts.
(Headline reproduced courtesy of New York Post – Media Ink article dated 7th April 2020)
As Magazines Seek New Footing During the COVID-19 Crisis, the Newsstand Tries to Hang On
The drop in (US) newsstand sales has been precipitous and consistent, double-digit year-over-year declines have been par for the course for more than a decade. Still, there have been outliers, such as good performers at Bauer Media Group with Women’s World and First for Women, as well as Meredith’s People, along with a shrinking list of other titles that are still able to generate worthwhile revenue.
But now, as COVID-19 continues to disrupt every corner of the economy, questions about the viability of the newsstand are glaring.
(Headline reproduced courtesy of Folio article dated 7th April 2020)
