News

The Empower Advantage

28th September 2017
An enthusiastic audience of the industry elite were witness to three exciting, informative and thought provoking presentations from 11 highly talented students participating in Empower 2017

Our students split into three syndicates each supported by a mentor and sought to present answers to the following topics

  • •”What kind of retail network do we need for newspapers and magazines so that we can adapt to changing shopper habits?”
  • “How do we stitch digital and print together into a multi-channel strategy to sell more newspaper and magazine product?”
  • “How will the current Newstrade supply chain have to evolve to meet the changing needs of publishers, retailers & consumers?”

Course director Jim Bilton (Wessenden Marketing) described the presentations from all the syndicates as very high both in terms of content and presentation skills; however after all the audience votes were counted…………

Our Winning Syndicate

“How do we stitch digital and print together into a multi-channel strategy to sell more newspaper and magazine product?”

The syndicate outlined how to embrace an cross industry omnichannel strategy which provoked energetic audience interaction

The Digital Syndicate are

Ben Moule of Smiths News

Natalie Dyas of Frontline

Alex Drummond of Seymour

All presentations are available to download, please scroll down the page to access the links

Our thanks

Once again this highly regarded program was only possible through the generous support of our module hosts; Smith News – Menzies Distribution – Gold Key Media  – NewsPrinters  – Comag – Magazine Heroes – Trinity Mirror – JYL Hand to Hand – Big Wheel Consultancy – Trinity Mirror – Tesco – Short List Media – Jellyfish – Motorsport Magazine – News on the Wharf – Bauer Media – Daily Mail

and of course our mentors

Digital – Carola York of Jellyfish

Retail – James Beardow of Newsprinters

Supply Chain – Steve Easton of Comag

Photos Available Now

We have uploaded all the photos of the day to our the Ace website. You can view these and download from the site, if you have any problems please note the number and ask us we’ll be happy to send a photo through.  mark.farris@acecirculation.com

Viewphotos >

View the Presentations

Empower 2017 – Syndicates Overview (Jim Bilton) > ACE Empower 2017 – Retail Presentation > ACE Empower 2017 – Digital Presentation > ACE Empower 2017 – Supply Presentation >

 

Find out more about the 2018 Program

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