Our students split into three syndicates each supported by a mentor and sought to present answers to the following topics
MULTIPLE RETAIL“What market conditions and challenges are newspapers and magazines facing now? What will these look like in two years time? WHAT PLANS & STRATEGIES SHOULD YOU BE PUTTING IN PLACE NOW TO HOLD RETAIL FLOORSPACE AND OPTIMISE SALES IN 24 MONTHS?”
CONSUMER REVENUE “What income challenges are newspapers and magazines facing now? What will these look like in two years time? WHAT PLANS & STRATEGIES SHOULD YOU BE PUTTING IN PLACE NOW TO DEVELOP REVENUES OUTSIDE OF DISPLAY ADVERTISING TO OPTIMISE REVENUES IN 24 MONTHS?”
RECURRING REVENUE AND DIGITAL “What models are newspapers and magazines utilising now to balance revenues through print and digital? What do these need to look like in two years time? WHAT PLANS & STRATEGIES SHOULD YOU BE PUTTING IN PLACE NOW TO OPTIMISE PRINT & DIGITAL REVENUES IN 24 MONTHS?”
Our invited audience of industry luminaries were impressed with all groups efforts commenting……………
“Very accomplished, clearly a lot of work had been done!”
“Excellent presentations, great effort by all groups. Answered tough questions really well”
“All presentations very good demonstrating learning and thought”
“Well done to all, some very good points raised”
“Great research and understanding of all topics set”
Course director Jim Bilton (Wessenden Marketing) described the presentations from all the syndicates as very high both in terms of content and presentation skills; however after all the audience votes were counted………..
Our Winning Syndicate
CONSUMER REVENUE
The audience members enthused…
“Consumer Revenue was great, more challenging and illuminating. They answered the tough questions well”
“The correct balance between facts and opinion”
“Consumer revenue group presented some compelling solutions”
“All 3 presentations were very strong and the Q&A well handled. The consumer revenue group stood out though”
CONSUMER REVENUE Syndicate members are;
Natasha Cooper of Smiths News, Nikhil Lal of Hearst UK & Jade Lovitt of Guardian Media
MULTIPLE RETAIL Syndicate members are;
Kevin Kilroy of Newsprinters, Cat Frazer of Fore Group, Richard Butler of Guardian Media & Katie Stagg of Smiths News
RECURRING REVENUE & DIGITAL Syndicate members are;
Robyn Bosley of Guardian Media Group & Matt Jones of Telegraph Media Group
All presentations are available to download via the links below;
Our thanks
Once again this highly regarded program was only possible through the generous support of our module hosts; Smith News – Menzies Distribution – Global Media Hub – NewsPrinters – Marketforce – Red Bull Media – Reach Plc – Big Wheel Consultancy – Reach Plc – Jellyfish – HELLO!- Fore Group – Bauer Media – Daily Mail – Tesco
and of course our mentors
Multiple Retail – Stuart Brown of WH Smith
Consumer Revenue- Sharon Douglas of Hearst and Mark Farris
Recurring Revenues & Digital – Carola York of Jellyfish
Photos Available Now
We have uploaded all the photos of the day to our the Ace website. You can view these and download from the site, if you have any problems please note the number and ask us we’ll be happy to send a photo through. mark.farris@acecirculation.com
[BTN]Find out more about the 2020 Program[/BTN]