The Ace SUBSCRIPTIONS SEMINAR 14.11.25
FT, Bracken House, 1 Friday Street, London
Sponsored by
Reserve your place today for 2025’s ACE Subscriptions Seminar on 14th November, hosted by Abi Spooner, Strategy Partner at Atlas. With our first sessions already confirmed, and more exciting speakers still to come, you won’t want to miss out on this lively discussion of the key topics challenging publishers and subscriptions growth, and the opportunities ahead.
Expert speakers will explore how to adapt to the latest transformation of our industry, from tackling a changing search environment to taking marketing further up the funnel and closer to our customers, creating content that connects and that is trusted, and building direct, lasting relationships through subscriptions. Don’t miss out on case studies and practical recommendations on how your business can embrace change and turn disruption into opportunity.
Ticket prices - £125+VAT
Confirmed sessions for 14th November include...
The Role of Trust in Driving Subscriptions
Trust and authenticity are crucial for conversion. The panel, including Joe Friend from Pepper, Suzanne Rodzik from The Guardian and publishers converting subs through influencer activity will discuss how brands can use both external and internal influencers to build awareness and drive subscriptions.
Subscription “Consumersion”: putting the ‘consumer’ back into conversion to drive sustainable growth
This session highlights the importance of building relationships with customers. Amanda Wigginton, Customer Strategy, Data and Insight Specialist, will share practical steps to integrate consumer understanding into subscription campaigns and drive growth.
How to make it easy to leave without making it easy to leave
This session discusses the upcoming changes in subscription payments and cancellations in the UK through lessons learned from EU countries who are already ahead. Madeleine White from The Audiencers/ Poool and Louise Ioannou from National Geographic Kids will provide insights on balancing retention and regulations.
The death of search?
AI’s impact on search – and conversion – is front of mind for many publishers. Sam Gould, AI Lead from FT Strategies will provide insights into what’s really happening and what publishers can do about it.
A view from the top
Chris Duncan, previously CEO of Bauer Media and CCO at News UK joins us to talk business transformation and the big changes driving publishing and subscriptions.
PLUS more speakers and sessions to be confirmed!
"The Ace Subscriptions Seminar is a must-attend event for any marketer in the subscription space. Every year, the agenda is packed with inspiring speakers who share real-world insights that truly resonate. Last year’s highlights included standout sessions on customer service excellence, engagement metrics, and even the introduction of a new concept—‘Dynamicity’—by the brilliant Madeleine. I always leave with a notebook full of actionable ideas, a refreshed LinkedIn network, and valuable knowledge-sharing connections thanks to the fantastic networking opportunities. "
Emma Robinson -
Head of Customer Experience, New Scientist
OUR SPONSOR
