THIS EVENT HAS NOW SOLD OUT!

The Ace SUBSCRIPTIONS SEMINAR 14.11.25

FT, Bracken House, 1 Friday Street, London

Sponsored by

Thank you — the 2025 ACE Subscriptions Seminar on 14 November is now fully booked.

We’re excited to welcome registered delegates.


On the day


Arrivals: from 9:30am for a 10:00am start - FT, Bracken House, 1 Friday Street, London

Hosted by: Abi Spooner, Strategy Partner at Atlas

Includes: lunch and refreshments

Finish: around 3:30pm


What to expect

A fast-paced programme tackling the big questions in subscriptions: adapting to a changing search landscape; taking marketing further up the funnel and closer to customers; creating trusted, high-impact content; and building direct, lasting relationships through subscriptions. Expect case studies, practical takeaways, and lively discussion.


PLACES FOR THIS EVENT ARE NOW SOLD OUT



Confirmed sessions for 14th November include...

  • The Role of Trust in Driving Subscriptions

    Trust and authenticity are crucial for conversion. The panel, including Joe Friend from Pepper, Suzanne Rodzik from The Guardian and Jemma Foster from The Week and The Week Junior are all converting subs through influencer activity. They will discuss how brands can use both external and internal influencers to build awareness and drive subscriptions. This session will be moderated by Dhiren Patel, previously VP Lead Management and Conversion at The Economist.

  • Subscription “Consumersion”: putting the ‘consumer’ back into conversion to drive sustainable growth

    This session highlights the importance of building relationships with customers. Amanda Wigginton, Customer Strategy, Data and Insight Specialist, will share practical steps to integrate consumer understanding into subscription campaigns and drive growth.

  • How to make it easy to leave without making it easy to leave

    This session discusses the upcoming changes in subscription payments and cancellations in the UK through lessons learned from EU countries who are already ahead. Madeleine White from The Audiencers/ Poool and Louise Ioannou from National Geographic Kids will provide insights on balancing retention and regulations.

  • The death of search?

    AI’s impact on search – and conversion – is front of mind for many publishers. Sam Gould, AI Lead from FT Strategies will provide insights into what’s really happening and what publishers can do about it.

  • Paywall Strategies

    Top tips to make the most of your paywall, your onboarding and customer data with Victoria Mead, Head of Acquisition, The Times, News UK.

  • A view from the top

    A talk business transformation and the big changes driving publishing and subscriptions.

Nature's Symphony

Breathtaking colors of our planet
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Faces of Humanity

Portraits of people from around the globe
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Sands of Time

Stark beauty of desolate dunes
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Beyond Boundaries

Visual odyssey across continents
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"The Ace Subscriptions Seminar is a must-attend event for any marketer in the subscription space. Every year, the agenda is packed with inspiring speakers who share real-world insights that truly resonate. Last year’s highlights included standout sessions on customer service excellence, engagement metrics, and even the introduction of a new concept—‘Dynamicity’—by the brilliant Madeleine. I always leave with a notebook full of actionable ideas, a refreshed LinkedIn network, and valuable knowledge-sharing connections thanks to the fantastic networking opportunities. "


Emma Robinson - Head of Customer Experience, New Scientist



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