THIS EVENT HAS NOW SOLD OUT!
The Ace SUBSCRIPTIONS SEMINAR 14.11.25
FT, Bracken House, 1 Friday Street, London
Sponsored by
Thank you — the 2025 ACE Subscriptions Seminar on 14 November is now fully booked.
We’re excited to welcome registered delegates.
On the day
Arrivals: from 10.00am for a 10:30am start - FT, Bracken House, 1 Friday Street, London
Hosted by: Abi Spooner, Strategy Partner at Atlas
Includes: lunch and refreshments
Finish: around 3:30pm
What to expect
A fast-paced programme tackling the big questions in subscriptions: adapting to a changing search landscape; taking marketing further up the funnel and closer to customers; creating trusted, high-impact content; and building direct, lasting relationships through subscriptions. Expect case studies, practical takeaways, and lively discussion.
PLACES FOR THIS EVENT ARE NOW SOLD OUT
Confirmed sessions for 14th November include...
The Role of Trust in Driving Subscriptions
Trust and authenticity are crucial for conversion. The panel, including Joe Friend from Pepper, Jemma Foster from The Week and The Week Junior and Pippa MacNeil from the FT are all converting subs through influencer activity. They will discuss how brands can use both external and internal influencers to build awareness and drive subscriptions. This session will be moderated by Dhiren Patel, previously VP Lead Management and Conversion at The Economist.
Subscription “Consumersion”: putting the ‘consumer’ back into conversion to drive sustainable growth
This session highlights the importance of building relationships with customers. Amanda Wigginton, Customer Strategy, Data and Insight Specialist, will share practical steps to integrate consumer understanding into subscription campaigns and drive growth.
How to make it easy to leave without making it easy to leave
This session discusses the upcoming changes in subscription payments and cancellations in the UK through lessons learned from EU countries who are already ahead. Madeleine White from The Audiencers/ Poool and Louise Ioannou from National Geographic Kids will provide insights on balancing retention and regulations.
Maximising Value from Print in a Digital-First World
As rising costs and sustainability pressures reshape the publishing landscape, print operations face unprecedented challenges. How can media organisations continue to derive value from print while accelerating their digital transformation?
In this session, Lisa MacLeod, Director at FT Strategies, will discuss how publishers can transform their print operations into lean, profitable and sustainable businesses. Drawing on the Financial Times’ decade-long journey of optimising its own print model, she will explore how data-driven decision-making, operational efficiencies and strategic rethinking of print footprints can unlock hidden profitability.
Paywall Strategies
Top tips to make the most of your paywall, your onboarding and customer data with Victoria Mead, Head of Acquisition, The Times, News UK.
A view from the top
The final session of the day will be talking about business transformation and the big changes driving subscriptions now and in the future. The panel will include Greg Piechota, INMA, Carola York, FT Specialist, Victoria Mead, News UK and Amanda Wigginton.
"The Ace Subscriptions Seminar is a must-attend event for any marketer in the subscription space. Every year, the agenda is packed with inspiring speakers who share real-world insights that truly resonate. Last year’s highlights included standout sessions on customer service excellence, engagement metrics, and even the introduction of a new concept—‘Dynamicity’—by the brilliant Madeleine. I always leave with a notebook full of actionable ideas, a refreshed LinkedIn network, and valuable knowledge-sharing connections thanks to the fantastic networking opportunities. "
Emma Robinson -
Head of Customer Experience, New Scientist
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