Focused on best practice & case studies
Each delegate attending the Subscription Workshop will be inspired by real-life examples of work from a variety of publishers across a selection of different publications and sectors.
Attendees will come away with practical ideas for improving their existing campaigns, new ideas to consider testing, as well as checklists to use in their day-to-day marketing activities.
AGENDA: FOCUSED ON AWARD-WINNING CASE STUDIES & BEST PRACTICE
Highly experienced subscription marketers will present each session, providing case studies, talking through best practice, innovation, strategic context and the various challenges of campaign planning and delivery.
The morning will wrap-up with a Q&A session, with a panel of industry experts joining the presenters to answer questions from the audience.
8.30am – 9.00am Registration & Refreshments
9.00am – 9.10am WELCOME Carola York, ACE Trustee
LESSONS FROM THE BEST: CASE STUDIES FROM NMA WINNERS
9.10am – 9.35am James Nicholson, Head of Campaign Marketing, New Scientist
Winner of Subscription Campaign of the Year Award
9.35am – 10.00am Lauren Drew, Head of Marketing, Investors Chronicle
Winner of Subscription Publication of the Year Award
LESSONS FROM THE BEST: RETENTION
10.00am – 10.25am Abi Spooner, Customer Strategy Officer, Dennis
10.25am – 10.50am TBC, award-winning example from the newspaper sector
ASK ME ANYTHING: INDUSTRY PANEL Q&A
10.50am – 11.30am Speakers from Future, New Scientist, Investors Chronicle,
Dennis & others to be confirmed
Chair: Carola York, ACE Trustee
Download the agenda and key information below
When and Where
Grosvenor House Hotel, Park Lane, London W1K 7TN
Wednesday 8th December 2021
8.30am – 11.30am
(Refreshments will be provided upon arrival)
Ticket Prices & Booking
Subscriptions Workshop | 8th December 2021 | Grosvenor House Hotel | London W1K 7TN
Single Delegate …………………………………£99.00
All prices above are subject to VAT at current rate
(Prices shown below in the SELECT YOUR TICKETS area show inclusive of VAT prices)
BOOKING FOR THIS WORKSHOP IS OPEN NOW.
You will need to log in or register to make a booking
If you have any questions regarding this programme please do get in contactPlease log in or register to book tickets to this event.