Founded in 1951 the Association of Circulation Executives is a free to join trade association bringing together members from the field of newspaper and magazine publishing, wholesaling, distribution, print, marketing services and retailing.

ACE brings its members together regularly on a social basis, whether at the high-profile ACE Newspaper & Magazine Awards, the famous ACE Christmas Lunches, or one of the many less formal occasions run by ACE each year; and offers education programmes tailored to the our profession.

The aims of ACE are to:

  • Foster fellowship, friendship, and the exchange of ideas between members of our industry.
  • Promote a wider knowledge and understanding of best practice within our industry.
  • Act as a forum for the discussion of common issues with all parties concerned with bringing newspaper and magazine brand content to their readership.
  • Make working in this vibrant industry fun!

The operations of ACE are governed under a constitution that clarifies our aims and sets a framework for our interaction with the industry

ACE Constitution_ Signed >

Governing Committee Members

The ACE governing committee is made up from representatives of publishers, wholesalers and distributors.


James Beardow – Chair

Sales & Marketing Manager, Operations (Newsprinters)

I began in the publishing industry over 23 years ago at Dawsons News, before moving on to Menzies Wholesale Management scheme. Throughout my career I’ve had the fortune to work for number of iconic national newspaper publications and magazine brands in a variety of Marketing, Subscription, Digital and Sales managerial roles. I joined News UK in 2014 as Sales & Marketing Manager to support the launch and development of Newssolutions a new commercial venture focusing on commercialising manufacturing, technology and logistics assets. I joined the General Committee in 2016 and look forward to actively participating with the team over the coming years.

LinkedIn >

Carola York – Treasurer

Industry Head, Publishing – Jellyfish

Carola joined Jellyfish in 2012 following 25 years working in various circulation and marketing roles in the UK, Hong Kong and Singapore across a range of consumer and B2B publishers.These included The Spectator, EMAP, TSL Education (now Tes Global), The Economist and IPC (now Time Inc).

Jellyfish provides publishers with the very best subscription marketing, app production and digital marketing agency services. It owns and runs magazine.co.uk, the fastest growing print subscription website in the UK, and Pocketmags the leading newsstand selling digital publications worldwide through its website and apps. Jellyfish also supports publishers and publisher revenue streams using its digital specialists in PPC, Programmatic Display, Social, SEO, Analytics, Conversion Rate Optimisation, ASO, UX, and Video, as well as the latest digital advertising solutions.

I joined the General Committee in 2015 to help support and further develop the work ACE does for the industry.

LinkedIn >

Andy Law

Senior National Account Manager – Mail Newspapers

I first started working in the industry in 2004 when I Joined Lucid Retail. At Lucid I worked across a number of retailers managing their Newspaper and Magazine Category generating sales and revenue growth on their behalf. In 2015 I moved to the publisher side of the market, managing the Independent channel at Mail Newspapers with a keen focus on Home News Delivery and enhancing the Mail’s position within this area.

Since 2018 I have been managing the Retail Trade Marketing team. We are responsible for delivering various initiatives across key retailers in the industry. Identifying sales opportunities that either grow our sales base or maintain our current performance.

I joined the ACE GC in 2019 to help support the fantastic work they do and to encourage industry knowledge and education.

Michael Williams

Channel Controller – SmithsNews

I’ve worked for Smiths News (and in its previous guise of WH Smith News) since 1996 when I joined the team working in Peterborough. Over the years, having moved first into the Newspaper and then Retail teams, I’ve held a variety of account management roles and currently manage the teams responsible for the relationship with High Street, Travel and Independent channels for our business. I’ve also had the opportunity to branch out into some associated fields in the last few years, working to establish new communication lines with customers through new technologies. I joined the ACE GC in 2016, and been immediately co-opted onto the Marketing Sub Committee, and hope to support the organisations aim in providing a platform for our far reaching supply chain to interact and learn.

Sharon Todd

Acquisitions Director – Future Publishing

My start in publishing was selling ads on Haymarket’s B2B brands back in 1994. I moved into a more general publishing role with them in 2000, working on flagship and heritage brands such as Stuff, Gramophone, and WhatCar?, and then specialised in subscriptions on their B2C brands from 2006. I spent a couple of years heading up the subs marketing and operations at Imagine, seeing the positive impact of a lean and agile approach to product development and launches, before the business was acquired by Future in 2016.

As Acquisition Marketing Director at Future I now oversee 57 brands in print and digital formats, plus our magazine ecommerce platform, and I’m responsible for driving and diversifying the revenue opportunities from our significant audience reach.

I joined the ACE GC in 2019 to represent the subscription side of the industry, and to support the work ACE do in sharing knowledge and delivering educational programmes for the next generation.

Leon Benoiton

Head of Newstrade Marketing – Bauer Media/Frontline

I have worked in the magazine industry for over 25 years, covering a variety of roles within Frontline during that time (including Logistics, Wholesale and Newstrade Marketing). I currently head up the Newstrade Marketing team on the Bauer Media portfolio – working on such great brands as Heat, Closer, Grazia, Empire and MCN. My passion for the industry is strong now as it was when I first started all those years ago!

I joined the ACE General Committee in 2016 with a view to making a difference and also to network and collaborate with my colleagues and peers within the industry

John Howard

Circulation Director – Reach Plc

Biography to follow




Mylene Sylvestre

Publishing Director – Guardian News & Media

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Matt Pryce

Commercial Director Global Media Hub

I’ve worked in the world of magazine circulation since 2001 and in this time held senior roles for both publishers and distributors.  In 2006 I took a couple of years out to establish and run a chain of sandwich shops but the unique world of publishing quickly drew me back in. Most recently I set up my own business providing magazines and newspapers to the cruise ship industry and shortly after became a shareholder and director of Global Media Hub where we develop bespoke distribution plans for publishers through a extensive network of venues in the UK and overseas.  Having been one of the founding member of the NewstrAid KEY group I was keen to join the GC and help with the fantastic work ACE does in this great industry of ours.

© Ace 2019