Founded in 1951 the Association of Circulation Executives is a free to join trade association bringing together members from the field of newspaper and magazine publishing, wholesaling, distribution, print, marketing services and retailing.

ACE brings its members together regularly on a social basis, whether at the high-profile ACE Newspaper & Magazine Awards, the famous ACE Christmas Lunches, or one of the many less formal occasions run by ACE each year; and offers education programmes tailored to the our profession.

The aims of ACE are to:

  • Foster fellowship, friendship, and the exchange of ideas between members of our industry.
  • Promote a wider knowledge and understanding of best practice within our industry.
  • Act as a forum for the discussion of common issues with all parties concerned with bringing newspaper and magazine brand content to their readership.
  • Make working in this vibrant industry fun!

The operations of ACE are governed under a constitution that clarifies our aims and sets a framework for our interaction with the industry

ACE Constitution (v14) – Feb20 (Signed) >

Governing Committee Members

The ACE governing committee is made up from representatives of publishers, wholesalers and distributors.


James Beardow – Chief Operating Officer

I began in the publishing industry over 23 years ago at Dawsons News, before moving on to Menzies Wholesale Management scheme. Throughout my career I’ve had the fortune to work for number of iconic national newspaper publications and magazine brands in a variety of Marketing, Subscription, Digital and Sales managerial roles. I joined News UK in 2014 as Sales & Marketing Manager to support the launch and development of Newssolutions a new commercial venture focusing on commercialising manufacturing, technology and logistics assets. I joined the General Committee in 2016 and was delighted to take on the role of Chair in 2018. Now in the role of C.O.O. I hope to develop further the offering ACE can bring to the Newspaper and Magazine industry

LinkedIn >

Carola York – Treasurer

Industry Head, Publishing – Jellyfish

Carola joined Jellyfish in 2012 following 25 years working in various circulation and marketing roles in the UK, Hong Kong and Singapore across a range of consumer and B2B publishers.These included The Spectator, EMAP, TSL Education (now Tes Global), The Economist and IPC (now Time Inc).

Jellyfish provides publishers with the very best subscription marketing, app production and digital marketing agency services. It owns and runs magazine.co.uk, the fastest growing print subscription website in the UK, and Pocketmags the leading newsstand selling digital publications worldwide through its website and apps. Jellyfish also supports publishers and publisher revenue streams using its digital specialists in PPC, Programmatic Display, Social, SEO, Analytics, Conversion Rate Optimisation, ASO, UX, and Video, as well as the latest digital advertising solutions.

I joined the General Committee in 2015 to help support and further develop the work ACE does for the industry.

LinkedIn >

Andy Law

Senior National Account Manager – Mail Newspapers

I first started working in the industry in 2004 when I Joined Lucid Retail. At Lucid I worked across a number of retailers managing their Newspaper and Magazine Category generating sales and revenue growth on their behalf. In 2015 I moved to the publisher side of the market, managing the Independent channel at Mail Newspapers with a keen focus on Home News Delivery and enhancing the Mail’s position within this area.

Since 2018 I have been managing the Retail Trade Marketing team. We are responsible for delivering various initiatives across key retailers in the industry. Identifying sales opportunities that either grow our sales base or maintain our current performance.

I joined the ACE GC in 2019 to help support the fantastic work they do and to encourage industry knowledge and education.

Salima Merali

Group Account Manager, Client Services – Marketforce

I joined a magazine publishing house, Highbury House, soon after leaving university some 15 years ago and have loved being part of this industry ever since. Working in trade marketing and client management roles, I’ve been both publisher and distributor side, and currently enjoy working with a host of third party publishers in the client services team at Marketforce. I’ve been lucky enough to work with some great market leading brands, and some fantastically creative, commercial and interesting people. It’s funny how this industry quickly hooks you in! I love the variety and pace of it, and am excited to join ACE and contribute to the great work they do.

Sharon Todd

Acquisitions Director – Future Publishing

My start in publishing was selling ads on Haymarket’s B2B brands back in 1994. I moved into a more general publishing role with them in 2000, working on flagship and heritage brands such as Stuff, Gramophone, and WhatCar?, and then specialised in subscriptions on their B2C brands from 2006. I spent a couple of years heading up the subs marketing and operations at Imagine, seeing the positive impact of a lean and agile approach to product development and launches, before the business was acquired by Future in 2016.

As Acquisition Marketing Director at Future I now oversee 57 brands in print and digital formats, plus our magazine ecommerce platform, and I’m responsible for driving and diversifying the revenue opportunities from our significant audience reach.

I joined the ACE GC in 2019 to represent the subscription side of the industry, and to support the work ACE do in sharing knowledge and delivering educational programmes for the next generation.

Leon Benoiton

Head of Newstrade Marketing – Bauer Media/Frontline

I have worked in the magazine industry for over 25 years, covering a variety of roles within Frontline during that time (including Logistics, Wholesale and Newstrade Marketing). I currently head up the Newstrade Marketing team on the Bauer Media portfolio – working on such great brands as Heat, Closer, Grazia, Empire and MCN. My passion for the industry is strong now as it was when I first started all those years ago!

I joined the ACE General Committee in 2016 with a view to making a difference and also to network and collaborate with my colleagues and peers within the industry

Anya Ahmad

Sales & Marketing Director at DMD

I joined the newspaper and magazines industry straight out of University on the Smiths News graduate scheme over 9 years ago, and since then I’ve been lucky enough to do a variety of roles. Early in my career I was the national Account Manager for distributors such as Marketforce and Topps, and since moving to DMD I’ve held a number of roles; managing the UK then European territory and recently taking responsibility for the overarching sales & marketing strategy. DMD are a specialist distributor providing news and magazines to global airlines and offering publisher placement opportunities in high footfall, high net-worth audience locations. It’s been fascinating to work with different markets round the world and see the similarities and differences between our supply chains.

Working for the wholesaler in the supply chain doesn’t often sound like the most glamorous part to be working in but I love the fast paced nature of the business, and the passion and pride with which our teams work to get product on-sale in the right place at the right time.

Having attended the Ace Empower course early in my career, I’m passionate about the work ACE does promoting connections and learning across the industry and I’m excited to be part of the GC and support the great work that ACE do.

John Howard

Circulation Director – Reach Plc

Been at the Mirror since 1987 and obviously seen lots of changes not only in Circulation but the whole profile of the industry
” Change – the only certainty we have . I love being part of ACE , it really is great when the industry works together , it doesn’t happen often enough, but when it does we’re a match for anyone.”

Mylene Sylvestre

Publishing Director – Guardian News & Media

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Matt Pryce

Commercial Director Global Media Hub

I’ve worked in the world of magazine circulation since 2001 and in this time held senior roles for both publishers and distributors.  In 2006 I took a couple of years out to establish and run a chain of sandwich shops but the unique world of publishing quickly drew me back in. Most recently I set up my own business providing magazines and newspapers to the cruise ship industry and shortly after became a shareholder and director of Global Media Hub where we develop bespoke distribution plans for publishers through a extensive network of venues in the UK and overseas.  Having been one of the founding member of the NewstrAid KEY group I was keen to join the GC and help with the fantastic work ACE does in this great industry of ours.


Richard Pickard

Director of Operations – The Telegraph

With a background across the newspaper and supply chain industries, Richard brings extensive experience from The Telegraph, News U.K. and United Parcel Service.
Currently Director of Operations at The Telegraph Richard is a proven leader of multi-disciplinary operational teams.
Richard joined the ACE GC in 2020 and is particularly interested in the future sustainability of the operational supply chain and how to build subscription businesses at scale.

Steven Dobie

Commercial Manager – Menzies Distribution

I first started working in the newspaper and magazine industry in 2006 and have held a number of roles within Menzies Distribution initially supporting our retail customers and latterly our distributor and publisher customers.
In 2019 I joined the ACE GC to help support their excellent work and having previously completed the Ace Empower program I am keen to encourage learning across the industry.

© Ace 2020